A member relaxing at home, checking her phone.

Your highest-cost members aren't engaging with mental health support. That gap shows up in your claims.

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Why insurers choose Sukhi

  • Reaches members before they escalate.
  • Built for the communities your current member engagement tools don't reach.
  • White-labeled. Live in weeks.
  • Private by design — each member's data stays their own, never shared with employers.
2–8%
Member engagement
Most members who need support never touch existing tools.
$5.6bn
Annual ED cost, mental health & substance use
10.7 million visits a year — over 7% of all ED visits — for conditions left unmanaged upstream.
$300bn
Annual cost of poor mental health
Lost productivity. Excess claims. Absenteeism.

The cost of that gap doesn't stay in your behavioral health budget.

Members with unmanaged behavioral health conditions cost more everywhere — more ER visits, more hospital stays, physical health conditions left untreated because the mental health issue was never addressed. And engagement is lowest in exactly the communities the existing tools were never designed for: among adults with fair or poor mental health, 36% of Hispanic and 39% of Black adults received care in the past three years, against 50% of white adults — and 55% of Asian adults who went looking couldn't find a provider who understood their background. Not because the benefit isn't available. Because the tools weren't built for them.

Sukhi is the layer between your members and your clinical network.

The ongoing, structured support that reaches members between clinical contacts — before they escalate.

  • 19 evidence-based programs — available immediately, no waitlist
  • Private and self-directed — no referral, no waitlist, no one has to know unless they choose to share
  • We handle configuration, hosting, and updates — you get the result, not the workload
  • White-labeled — sits inside your existing member portal, no separate app
A member's Sukhi program screen on their phone.
Clinically validated
CBT
Cognitive Behavioral TherapyThe clinical foundation behind most of Sukhi's programs.
ACT
Acceptance & Commitment TherapyUsed in programs like the Burnout and Caregiver resets.
PHQ · GAD
PHQ-9 & GAD-7The standard depression and anxiety screeners, used to track outcomes.

Powered by Ana,
Sukhi's intelligence layer.

Short for Ananda — Sanskrit for joy — Ana learns across every member experience: every program, every interaction, every check-in. She uses that to personalize what each member gets next, and responds the moment someone needs support, connecting them to crisis resources when it matters. Clinical. Personalized. Private. Always on.

It's not an awareness gap. It's an access barrier.

Existing tools assume people will seek a stranger's help by walking into an office or calling a hotline — for some communities, that step alone is the barrier. Sukhi removes it: no referral, no waitlist, no appointment with someone who might know your family. Private, self-directed, and available from a phone whenever someone's ready.

Latino members

Where familismo — the norm that mental health stays within the family — makes outside help feel like a betrayal, private support doesn't ask anyone to break that circle.

East African members

Where seeking help outside the family carries real stigma, no one else has to know support was ever used.

South Asian members

Where family-first expectations and intergenerational pressure make outside help feel disloyal, a private conversation doesn't put that loyalty at risk.

East Asian members

Where collectivist norms discourage individual disclosure, support that never leaves the phone never has to be disclosed.

From contract to live in weeks.

01

We configure your portal

White-labeled inside your member portal. Your team does nothing technical.

02

Members engage immediately

No referral. No waitlist. Ana is live within minutes of signup.

03

You see what matters

Aggregate utilization, program completions, wellbeing trends. No individual data. Ever.

Upstream engagement. Downstream savings.

Catch members before they escalate. That's where the ROI is.

An ER visit averages $1,500–$3,500 nationally. Preventing 3–4 a month covers the platform cost. Everything beyond that is savings. The bigger number is downstream. Members with managed behavioral health conditions cost less across the board — fewer ER visits, fewer hospital stays, fewer physical health claims driven by untreated mental health.
Cost of inaction $1,500–3,500
One preventable ER visit
Cost of Sukhi $1–2
Per member, per month

FAQ

How is this different from our existing behavioral health vendor?

Most behavioral health vendors connect members to a provider directory or a helpline — the same referral step that's already the barrier for the members with lowest engagement. Sukhi is self-directed and private: no referral, no waitlist, live the moment a member opens it. It complements your existing clinical network rather than replacing it — Ana connects members to a licensed provider when that's what's needed.

What does Sukhi cost?

$1–2 per member per month, scaled to your population size — see the cost comparison above. Book a call and we'll walk through the exact numbers for your specific plan.

How does implementation actually work?

White-labeled inside your existing member portal — no separate app for members to download. We handle configuration, hosting, and updates on our side. Typical time from signed contract to live: a few weeks, not a multi-quarter rollout.

How does Sukhi handle a crisis?

Ana screens for distress signals during every conversation. When risk is detected, she pauses therapeutic content, acknowledges the situation, and connects the member directly to crisis resources and emergency services. Crisis protocol documentation is available on request.

Member engagement builds on trust.

Member data is architecturally private. Insurers see aggregate data only. Not a policy — a technical guarantee.

Encrypted & private by design
Encrypted at rest and in transit. No third-party data sharing.
Zero individual visibility
You can't access, request, or infer individual member data.
No PHI required
Members engage without sharing sensitive personal health information.

See how Sukhi fits your members.

Just 20 minutes — learn about Ana, our program library, and how we deploy for your members.

Now onboarding a limited number of founding insurance partners.
Schedule a Demo →

Security & privacy, plainly stated

Encrypted in transit. All traffic between members, Ana, and our servers runs over HTTPS/TLS.

No PHI required to engage. Members don't need to share protected health information for Ana to work — that's architectural, not just a policy.

Access-controlled internally. Conversation review is limited to authenticated staff tooling, not open by default.

Ask us directly, we'll give you a straight answer: at-rest database encryption scope, SOC 2 / compliance certification status, Business Associate Agreement (BAA) availability, data retention policy, and incident response process. We'd rather answer these on a call than put up a badge we can't back up.

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